ABOUT US
In 1997 McCann Erickson had grown to be the world's largest agency network. But we recognized that evolving market trends required new ways of doing business and decided to meet those changes head on. Thus, McCann Worldgroup was born. To better serve our clients, McCann Worldgroup was established as seven different companies — now eight — all delivering skills strategically essential to our clients' growth. Today these eight best-in-class companies form the world's leading marketing solutions network. The combined talents and global reach of our WorldGroup companies allows us to offer our clients tailored solutions that aim to transform their brands and grow their businesses.
MCCANN WORLDGROUP LEADERSHIP
Nick Brien is the Chairman and Chief Executive Officer of McCann Worldgroup, a post he assumed in April 2010. With nearly three decades of global experience across advertising, media and marketing services, Nick is committed to transforming the marketing communications agency model to collaboratively deliver to clients marketing solutions that have greatest possible business impact.
Prior to joining McCann Worldgroup, Nick was CEO of IPG's Mediabrands, one of the industry's premier media management companies where his leadership was focused on reinventing the media agency model and imagining new approaches for delivering success to its clients. Recognition for the success of his vision included 2010 media holding company of the year honors. In his prior role as CEO of UM, he reinvigorated momentum, spurring dramatic growth.
Previously, Nick held leadership posts at Publicis Groupe's Arc and Starcom, where he played key roles in shaping and leading those companies' media, advertising and integrated marketing offerings. Prior to moving to the U.S., he was with Leo Burnett in London where he joined as Media Director, rising to CEO. A native of the U.K., Nick began his career in London with Grey Advertising.
A highly regarded industry expert, Nick's 2010 keynotes include the 4A's annual conference, Asia's CASBAA convention, Ad Age's Media Evolved conference, the EuroBest Festival as well as serving as a conference leader at the IAA's World Congress in Moscow. He is a past recipient of Advertising Age's prestigious Media Maven accolade, and is an active industry contributor, including as a member of the board of The Advertising Council and serving on the International Council for the Paley Center for Media.
Tara joined McCann Worldgroup as CFO in 2010 from Mediabrands where as COO she worked successfully with the leadership team to create the important IPG centralized media operating company, strengthening both the operational and commercial performance of the media brands of UM, Initiative, Magna, Geomentum, Reprise and ID Media.
Previously, she was the global CFO of UM, and earlier was CFO of Leo Burnett / Arc Worldwide in the EMEA region. Active in the industry, Tara was the first CFO to be inducted into the American Advertising Federation's 'Hall of Achievement Under 40' and has been named one of Advertising Age's "Women to Watch".
Daryl joined McCann Worldgroup in May 2010 as Chief Integration Architect, a new position. In this post, he has responsibility for building and leading the strategic planning function across the Worldgroup companies to architect integrated marketing communications solutions. Earlier, he was Head of Global Strategy for Universal McCann (UM), a Worldgroup company, responsible for communications planning, insights and accountability teams, on such global brands as MasterCard, Sony, Microsoft, Chrysler and many others.
Previously, Daryl was Joint Operating Board Member at Ogilvy & Mather Worldwide and led the agency's IBM Strategy Group, developing a channel planning methodology for IBM that was later adopted as the standard for the agency worldwide. He began his career as a consultant for McKinsey & Company, specializing in solving marketing challenges in the financial and healthcare industries, and determining the most effective methods to build brand loyalty for the Fortune 100 clients he supported.
Joe joined McCann Worldgroup in April, 2010 as Chief Talent Officer from a similar post at Interpublic Group's Mediabrands. His McCann Worldgroup responsibilities include global recruitment, career development, deployment and compensation, and acting as a steward of organizational culture and collaborative vision, including overseeing HFD, Worldgroup's global training and development program, arguably the most sophisticated in the industry.
Joe carries more than 20 years of global human resources experience working within marketing communications and creative organizations in the U.K., Sweden and the U.S.. He has been with Mediabrands as Executive VP, Chief Talent officer since its inception two years ago, and previously was with Interpublic's Lowe Worldwide and earlier, Lowe Lintas Partners Worldwide, in both New York and London, as Executive VP, Worldwide HR Director.
As Chief Strategy Officer for McCann Worldgroup, a post he assumed in 2002, Eric is deeply involved with the development of global strategic platforms for Worldgroup clients and responsible for the development of proprietary strategic tools that inform Worldgroup's strategic approach to driving demand for clients' products and services. Additionally, he leads a corporate planning function, focusing heavily on emerging markets and emerging brands, as well as pursuing proprietary marketing innovations that extend beyond the realm of conventional marketing communications.
In 2006, for two years, he took on the additional post of Regional Director in Asia Pacific to give key clients hands-on counseling in this dynamically growing part of the world, and also to deepen Worldgroup's own strategic bench strength throughout the region. Previously, he was Director of Strategic Planning for McCann Erickson North America and Director of Strategic Marketing in New York. Eric joined McCann in 1994, and has been with Interpublic for over 20 years, having served as Executive VP at Lowe and Director of Strategic Planning at Interpublic.
Marc holds the position of President - Corporate and Business Development at McCann Worldgroup, with specific responsibility for all M&A initiatives, coordinating strategic alliances and exploring new ventures.
Previously, he was a Director of Lake Capital, with $1.3 billion in equity commitments, where he guided Lake's strategy and acquisition efforts in the marketing services sector, along with managing their portfolio of marketing services agencies. In this role, he was at the forefront of reviewing some of the most exciting business models in the rapidly expanding marketing technology services arena. Prior to joining Lake in 2008, Marc was global President of Arc Worldwide for three years and led the corporate strategy function at Leo Burnett Worldwide. Earlier, he was Executive VP, Director of Corporate Strategy for BCom3.
COMPANY LEADERSHIP
John joined McCann Healthcare Worldwide in 1996 when his leading Australia-based healthcare agency was acquired by McCann. He has since led the company's healthcare business in both Asia and Europe, and in 2010 he was elevated to global CEO.
He began his medical career in research in the discipline of immunology after earning a Masters in Clinical Immunology (MSc), and later held sales and marketing posts with leading health care companies such as Revlon's Technicon, Merck Sharp and Dohme Pharmaceuticals. Clients include such leading global healthcare marketers as GlaxoSmithKline, Sanofi Aventis, Pfizer, Novartis and Nestlé.
As Chairman and CEO of Momentum Worldwide, a post he assumed in 2003, Chris has grown the agency into a truly discipline-agnostic, collaborative culture that leverages whatever marketing elements necessary to deliver successful results for clients around the globe. Ever the visionary, in April 2007, Weil introduced the concept of "Phygital™" – a vision he describes as the seamless interplay of the consumer’s experiences in both the physical space and the digital space – which has made its way into industry vernacular and embraced as a best practice around the world.
Earlier, he was Momentum's Regional Director for EMEA (Europe/Middle East/ Africa). During three years in that post, he maximized the service offerings of the 20-office European network, while also spearheading the development of pan-regional clients such as Nestlé, Coca-Cola and American Express. Previously, as President of Momentum New York, Chris led the American Express global account team, creating a unique experiential marketing strategy for the brand, including initiatives embracing Disney, the U.S. Open, and Madison Square Garden. Under Chris's leadership, Momentum has received significant industry recognition, including Super Reggie Awards and Event Marketer magazine's highest honor. Chris is a two-time recipient of Sports Business Journal's "40 under 40" award.
Bill has recently been named Chief Executive Officer of MRM Worldwide, stepping up from his position of Global President and COO. A seasoned operational executive, Bill is responsible for leading the MRM Worldwide global team of nearly 40 offices in more than 30 countries to deliver world-class strategic insight, creative concepts and flawless execution to some of the world's premier brands.
Before moving to MRM in August 2004, Bill had been President and COO of Momentum Worldwide, McCann Worldgroup's event, retail, promotion and sponsorship marketing agency, since September 2001.
For 12 years prior to joining McCann, he held various leadership positions in the in-store marketing industry, managing both large and entrepreneurial retail marketing companies and working with multinationals such as Anheuser-Busch, Bacardi, Sainsbury, Pernod-Ricard, Intel, K-Mart and Coca-Cola. One such post was President of International Marketing Services of New York, where he managed tactical deployment of global in-store marketing programs, strategic evaluations of retail presence, and international retail strategy for multinational retailers and brand marketers.
A published author and speaker, Bill was a member of the editorial board of the book Marketing's Secret Weapon: Point of Purchase Advertising, released in March of 2001, and spends a great deal of time focused on global enterprise.
Curious Insight: Encouraged by individuals with an appetite for strategic evolution, Jacki understands the value of partnerships. With more than 20 years of global media owner experience, Jacki has established herself as an expert in forging strategic relationships to enhance business performance.
Surprising Result: The media-owner perspective gives Jacki an incredibly unique marketplace advantage. By having worked with some of the most respected brands – USA Today, YAHOO! and Martha Stewart – Jacki has an acute sensibility on the rapid transformation in consumer behavior, not to mention a clear understanding on how (and when) to engage media owners to provide customized value for clients. A believer in the collective power of the team, Jacki has managed top-performing integrated media and sales departments and has established revered alliances among vital industry partners. Leveraging UM’s strong foundation, Jacki works to sustain the agency’s commanding global presence to drive further value for clients, business partners and most importantly UM’s global employees.
Jacki was appointed Global CEO for UM in January 2011 after having successfully served as President of North America. In this role Jacki held the responsibility of all regional operations, including planning and buying across all channels, as well as business development and the oversight of all North American accounts. Jacki has been a major contributor to the agency’s success. In 2009 UM was honored as Advertising Age Comeback Agency of the Year and Adweek’s Media Agency of the Year. In the same year Advertising Age also honored Jacki as a Women To Watch. In 2005, Jacki was inducted into the The American Advertising Federations Hall of Achievement and currently sits on the boards of the Ad Club, AAF and Free the Children.
Jacki came to UM from Martha Stewart Living Omnimedia, where she served as Executive Vice President of Media Sales, and led the formation of an integrated media team. Previously, she served as Vice President, Worldwide Strategies and Solutions at YAHOO. She began her career at USA Today where she spent 18 years with her last position there as Senior Vice President of Advertising.
Andy is President of Weber Shandwick Worldwide, a leading public relations agency with over 80 offices worldwide. With the agency for 20-plus years, Andy had led the firm's North American operations prior to being named to his current global post in 2004.
He has extensive experience in a broad range of communications disciplines, including business-to-business and consumer product marketing, corporate communications and issues management. He led the development of Weber Shandwick's Client Relationship Leader (CRL) program, and serves as a senior strategist on a number of client engagements. He is the personal recipient of numerous industry awards, and he has led Weber Shandwick to multiple "Agency of the Year" honors. Andy began his career as a newspaper reporter and feature writer.
As CEO of FutureBrand, a post he assumed in early 2009, Patrick is responsible for the global product of this premier branding and design company, as well as its operations and growth. He joined FutureBrand in 2005 as the CEO for its European region and led the firm's expansion into additional markets, importantly including Russia and Germany.
Previously, he was CEO Europe for Brand Union, with regional operational responsibility as well as oversight of both business development and key client businesses. He began his career in advertising with Reeves Robertshaw Needham, and earlier, Grey Advertising.
MCCANN WORLDGROUP REGIONAL LEADERSHIP
Gustavo Martinez joined McCann Worldgroup as President of Europe in March, 2011, from Ogilvy & Mather Worldwide, where he held multiple senior management positions including Global Director of Global Brand Management (GBM) and Global New Business Director. Prior to those roles, Gustavo held a number of other leadership positions with Ogilvy & Mather, including Latin America regional chief operating officer, and Latina South region President, Ogilvy & Mather Argentina. Earlier in his career, Gustavo has held positions with Saatchi & Saatchi and served as head of the McCann Erickson Communications Group in Barcelona.
Gustavo is a native of Argentina, but grew up primarily in Spain. He has lived and worked throughout several countries, including Canada, Switzerland, Portugal and Italy. Gustavo holds a Degree and a Ph.D. in Economics from the Universidad de Barcelona, and a PDG from IESE (Universidad de Navarra). He also taught Marketing and Economics in the School of Economics prior to moving abroad. Gustavo is passionate about sports -- especially golf and skiing -- passions which he shares with his family. He speaks Spanish, English, Italian and Portuguese fluently.
Under the leadership of Luca Lindner, named Regional Director for McCann Latin America/Caribbean in 2005, the creative and professional reputation of McCann throughout this vital region has continued to grow. In 2010, the growing complexity of the EMEA (Europe, Middle East, Africa) region led to its being separated into two regions, with Luca adding the Middle East and Africa to his Latin America/Caribbean responsibilities. Based in Brazil, Luca is responsible for McCann's operations in 58 countries and for driving innovation and growth on behalf of the agency's roster of blue chip clients.
For two years prior to joining Worldgroup, Luca was Vice Chairman of Leo Burnett EMEA and President of Burnett's Fiat Coordination Centre, a fully integrated group. Earlier, from 1998 to 2001, he was CEO of the Conquest & Red Cell Network in Europe and for the previous four years President of both Conquest Italy and its dedicated Alfa Romeo Worldwide group. He began his agency career at TBWA in Paris, subsequently become Managing Director of TBWA Rome and Client Service Director of TBWA Italy. Additionally, he founded and was CEO of Transatlantic/TBWA.
Charles Cadell returned to Singapore in early 2011 to oversee a region that has some of the fastest-growing markets in the world, and one that he has become very familiar with during the last 19 years that he has been working across the Asia Pacific region.
Prior to joining Worldgroup, Charles was CEO for Lowe Lintas India, where he served since 2008. There he oversaw a three-agency, nine-office operation powerhouse of more than 900 people, making him one of the only foreign CEO’s in the history of the Indian advertising industry. Prior to this, based out of Malaysia, Charles was President of Arc Worldwide Asia Pacific where he established the marketing service discipline for Leo Burnett focusing on establishing the pillars of digital, shopper marketing and activation. Prior roles since 1993 saw him in various local office management as well as regional client management positions for the Leo Burnett agency working out of Hong Kong, Shanghai, Thailand, Malaysia and IndoChina.
Charles started his career with Leo Burnett in London and is part Englishman and New Zealander.
Steering McCann Worldgroup in a complex and layered market like India is about straddling contradictions and tempering growth with solidity, a challenge that Prasoon Joshi thrives on. He has also recently been mandated with the leadership of McCann Erickson’s worldwide Creative Council.
Torchbearer of a new, young breed of advertising, Prasoon is credited with putting not just India but Asia on the world stage. Winner of more than 400 National and International Awards, he is only the 3rd Asian to head the Cannes Jury and the only Indian to be part of the Titanium & Integrated Cannes jury. Prasoon’s other credits include:
• Scripted the success story for many a brand in India: Coca-Cola, MasterCard, Nestlé, Perfetti’s Happydent (rated as the best commercial done in India);
• A prolific poet, first published at age 17, and a feature film song and script writer;
• He was conferred the prestigious National Award by the President of India for his socially impactful work in 2009;
• The World Economic Forum also designated Prasoon as a Young Global Leader.
• Cited amongst the Country’s Top 60 icons (Times of India); and amongst India’s Top 21 Business Leaders who will shape India in the 21st century (Business Today)
• Invited by the Government of India onto key Advisory panels of national interest (currently leading the Malnutrition campaign directly overseen by the Prime Minister of India).
• A postgraduate in Physics and an MBA.
Hank Summy, one of the industry.s most well-regarded digital marketing executives, joined McCann Erickson North America in October 2011 as President. In his New York-based role, Hank.s focus includes McCann.s flagship New York office, working closely with Chairman & CCO, Linus Karlsson. He also assumes management responsibility for regional McCann agencies across the U.S. and Canada. Along with the established leadership team, his responsibility is to drive change and deliver the highest standards of creative excellence, strategic innovation, digital velocity and performance measurement.
Hank joins McCann from SapientNitro where he was the Managing Director of SapientNitro.s New York-based Eastern Region and member of the SapientNitro Leadership Team. He had successfully held leadership roles from the Financial Services business to President of the company.s Canadian operations and Manager of Sapient Midwest to his most recent Managing Director post. When Sapient acquired Nitro, Hank led the successful integration of the two companies, including defining the value proposition and operating model for the combined entity globally.