New York, NY, November 7, 2011 – McCann Worldgroup announced today that Momentum Brazil has acquired Samurai, a leading shopper experience agency, from the São Paulo-based consulting firm Integration.  Momentum Brazil worked closely with Integration’s partners to complete this deal as both companies share similar working philosophies and client portfolios.

“We are very happy and excited about the synergy it will create,” said Marcos Lacerda, President of Momentum Brazil.

Chris Weil, Chairman and CEO, Momentum Worldwide, said, “We saw this as a great opportunity to add leadership depth, strategic thinking and excellent creative to our growing agency.  This combination will strengthen Momentum Brazil as we continue to evolve our Shopper, Live Events, Promotion, Sports and Music & Entertainment offerings.  We welcome them to the Momentum family.”

Luca Lindner, President, McCann Worldgroup Latin America, Middle East & Africa, added, “Samurai has an outstanding reputation as a very smart and creative group. We are impressed with their high standards for quality and that is reflected in their fast growth. We are excited to add this talented group to McCann Worldgroup in Brazil.”

Momentum Brazil is one of the fastest-growing offices within Momentum and is projecting rapid growth as the country prepares to host the 2014 World Cup and the 2016 Summer Olympics.

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About McCann Worldgroup

McCann Worldgroup delivers marketing solutions that transform brands and grow businesses. The company is comprised of a collaborative roster of best-in-class agencies that emphasize creativity, innovation, and performance, including McCann Erickson (the world’s largest advertising agency network); MRM (digital marketing/relationship management); Momentum (event marketing/promotion); McCann Healthcare (professional/dtc communications); WGEXP (global production); UM (media management); Weber Shandwick (public relations) and FutureBrand (consulting/design).

About Momentum

With offices in more than 50 countries, Momentum is the first and only global Phygital marketing agency in the world, creating brand ideas that engage consumers and shoppers, interact with them and involve them through the interplay of experiences in the physical and digital spaces, through events and sponsorships, internet content creation, entertainment and music, social networks, shopper marketing and promotion. Momentum Brazil has a diverse client portfolio including ome of the country’s most important companies such as Nestlé, GM, Bradesco, Coca-Cola, Sadia, Kimberly-Clark, Sony, L’Óreal, Petrobras and Colgate among others.