McCann Worldgroup announced today the appointment of Fred Schuster as CEO of its new global creative production company (formerly known as EXP). Schuster will report to Nick Brien, Chairman and CEO of McCann Worldgroup, and will be responsible for continuing to build on McCann Worldgroup’s EXP capability and transform it into a leading global creative production and delivery engine.
“Having a world-class creative production capability is fundamental to delivering marketing solutions that will transform our clients’ brands and grow their businesses. Creative production is no longer just about cost efficiency, but also increasingly about marketing efficacy. As part of the ongoing transformation of McCann Worldgroup, we need to ensure that our brand ideas are communicated accurately, consistently, and beautifully everywhere they appear.” said Brien. “Fred is the ideal candidate for this position, working across all McCann Worldgroup companies. He is a born collaborator with a passion for craft.”
“We will seize the opportunity to create the world’s leading global creative production and delivery offering,” said Schuster. “I am joining the McCann Worldgroup because we share a common vision – to establish an integrated production sourcing solution which allows for a highly flexible, client-focused approach to creative development and production delivery.” He added, “Beyond building a scalable production engine to streamline content development and delivery, we intend to partner closely with McCann Worldgroup’s global creative community and ensure the highest possible standards of creative quality.”
Prior to joining McCann Worldgroup, Schuster was CEO of RedWorks, Ogilvy’s global integrated creative and production company. Schuster joined Ogilvy in 1995 and was appointed CEO of RedWorks Worldwide in 2008. Schuster helped to launch RedWorks in more than 50 offices in 40 countries across North America, Europe, South America and Asia. Under his leadership, RedWorks launched multiple low-cost ‘offshore’ production hubs and developed numerous global models for clients including Kodak, Unilever, American Express, and IBM. Prior to his global position, Schuster was Managing Director of RedWorks New York, where he built a staff of over 120+ creative, account, and production specialists who provided a wide range of creative marketing services.
About McCann Worldgroup
McCann Worldgroup delivers marketing solutions that transform brands and grow businesses. The company is comprised of a collaborative roster of best-in-class agencies that emphasize creativity, innovation, and performance, including McCann Erickson (the world’s largest advertising agency network); MRM (digital marketing/relationship management); Momentum (event marketing/promotion); McCann Healthcare (professional/dtc communications); WGEXP (global production); UM (media management); Weber Shandwick (public relations) and FutureBrand (consulting/design).