Martinez Brings 20 Years of Global Experience Across Executive Leadership and
New Business Roles to Worldgroup
McCann Worldgroup announced today it has named Gustavo Martinez as President of McCann Worldgroup Europe. Martinez will report directly to global Chief Executive Officer Nick Brien, and will be responsible for managing and expanding the agency’s global client portfolio throughout the region and driving collaboration across the marketing disciplines in order to bring integrated solutions to McCann Worldgroup clients.
“I am thrilled to welcome Gustavo to this critically important role on our leadership team. Gustavo’s international background – both in terms of his broad geographic and diverse business accomplishments – makes him ideal to lead our transformation in Europe,” said Brien. “Gustavo has an enviable track record managing and expanding business in a number of global markets, and he possesses the values and skills we need to help transform our clients’ brands and grow their businesses.”
Martinez joins McCann Worldgroup from Ogilvy & Mather Worldwide, where he held the position of director of global brand management and global new business director. Prior to that role, Martinez held a number of other leadership positions with Ogilvy & Mather, including Latin America regional chief operating officer, and Latina South region President, Ogilvy & Mather Argentina. Martinez has also served as head of the McCann Erickson Communications Group in Barcelona.
“McCann Worldgroup has a very strong offering, and this is an exciting time to be part of the company. They have a rich heritage, amazing clients and a global reach that is hard to match,” said Gustavo. “My selection to this role is a honor. I’m delighted to be coming back home.”
Martinez is a native of Argentina, but grew up primarily in Spain. He has lived and worked throughout several countries, including Canada, Switzerland, Portugal and Italy. Martinez holds a Ph.D. in Economics from the Universidad de Barcelona.
Martinez is taking over responsibilities from Brett Gosper, who will be leaving McCann Worldgroup to pursue other opportunities.
About McCann Worldgroup
McCann Worldgroup delivers marketing solutions that transform brands and grow businesses. The company is comprised of a roster of best-in-class agencies, including McCann Erickson Worldwide (the world’s largest advertising agency network); MRM Worldwide (digital marketing/relationship management); Momentum Worldwide (event marketing/promotion); McCann Healthcare Worldwide (professional/dtc communications); WGEXP (global production); UM (media management); Weber Shandwick (public relations) and FutureBrand (consulting/design).